The sales funnel might be the most notorious, fundamental, straightforward model detailing the process by which prospects become customers.
As an advocate of inbound marketing, the idea of subtly guiding a user through a series of steps, offering rich content along the way, makes me think that sales funnels could be the perfect match for an inbound strategy. But I wanted to look into exactly how they work and how easy the software is to use before I made my mind up.
This article will share what I learned whilst reviewing several sales funnel software and pointing you towards the best tool for your needs.
If you’re looking into sales funnel software, first of all, well done. You might be one step ahead of your competitors.
As any marketer knows, if you’re going to make it in the current climate, you’re going to need an intelligent digital marketing strategy, and sales funnels could very well help you with that.
A sales funnel for an entrepreneur offering online courses in marketing might look a bit like this:
User sees an ad on Facebook offering SEO tips with a call-to-action that states: Download my complete guide to SEO
User is directed to a landing page where she can download the guide and opt-in to receive the entrepreneur’s emails
The next day she receives a newsletter that contains a link to the courses offered
The user signs up for one of the courses
The customer continues to receive newsletters with discounts on course fees and signs up again
All of these actions in the buyer’s journey will be tracked in the sales funnel software used by the entrepreneur, meaning that we can see clearly at exactly which point users are dropping off and where they’re converting.
Here are some of the best sales funnel software available and some insight into whether they might be right for your business.
1.Click Funnels
2.Kartra
3.Lead Pages
4.Instapage
5.Optinmonster
6.Wishpond
7.Groove Funnels
8.Kajabi
9.Unbounce
10.ActiveCampaign
1. Click Funnels
ClickFunnels Is A Website And Sales Funnel Builder For Entrepreneurs.
ClickFunnels was created so that entrepreneurs like you, who aren’t programmers and don’t know how to code, can easily build beautiful pages inside a sales funnel to grow your company online!
Guide your visitors step-by-step through the entire sales process (so they don’t get confused or LOST, and leave)
Point your customer straight to the ONE product or service they need most to help solve their problem
Follow-up with your visitors, even after they leave your page!
ClickFunnels Gives You The Tools And Strategies You Need In One Convenient Spot!
Yes, ClickFunnels Gives You The Tools And Strategies You Need To Market, Sell, AND Deliver Your Products Online.
Simple Drag and Drop Webpage Editor!
Quickly Build Sales Funnels That Convert!
Smart Shopping Cart With 1 Click Upsells!
Email and Facebook Marketing Automation!
Everything Organized In One Simple Dashboard!
2. Kartra
Your online business requires a bunch of different solutions that must be duct-taped together, often leading to frustrating results. You know the pain: your checkout page won’t add your customers into your mailing list, or your helpdesk portal won’t connect with your contacts database, or your membership site won’t revoke access when a user refunds payment, etc.
Utterly frustrating, and a huge waste of time… until now!
All the individual sections of Kartra are woven together so they seamlessly “talk” to each other, without having to configure any integration whatsoever. As a result, the tracking is global!
For example: if someone lands on your Kartra page, Kartra Analytics tracks it. If a user fills in a Kartra form, Kartra Mail subscribes him/her to your newsletter. If a customer pays through a Kartra checkout, Kartra Memberships automatically sends out the login credentials. All of it interconnected by default.
That’s the power of one: everything under one synchronized umbrella.
Awesome for the pro… Great for every Joe!
One of Kartra’s main strengths is that it’s equally geared to both beginners and seasoned users.
New users will appreciate the intuitive experience, based on pre-made templates and drag-and-drop interfaces that will significantly speed up the learning curve. Within a day or two you will be cruising through the app at full blast!
No need for designers, programmers or marketing consultants. A good cup of coffee and Kartra is all you need to get your business rolling.
And for all the pros out there… those of you that have tried and tested all the multiple software options in the market… well, you’re up for a treat!
Kartra’s incredible flexible and robust engine will empower you to create the most advanced, customized and complex sales funnels and automated marketing campaigns you can dream of. Whatever your genius comes up with, Kartra will materialize it into reality!
Plans and Pricing Starter: $79 per month billed annually / $99 billed monthly Up to 2,500 leads, 15,000 emails per month, 50GB bandwidth per month, host 100 pages, sell 20 products, 2 membership sites, 1 custom domain.
3. Lead Pages
Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond.
Get online
Showcase your business with DIY websites and landing pages engineered to entice your visitors to take action.
Collect quality leads
Grow your email subscriber list with opt-in offers, instant digital file delivery, and conversion-optimized content.
Sell products & services
Increase your income with high-converting sales pages, built-in checkouts, and secure online payments powered by Stripe.
Optimize & grow
Check up on your performance with real-time tracking and run unlimited split tests to maximize your results.
Create high-converting websites & landing pages
Quickly & easily publish your first web pages in a matter of minutes. Start with a conversion-optimized, mobile-responsive template. Then customize it inside the Drag & Drop Builder, and launch a professional-looking landing page or website that’s designed to convert.
Make every piece of content count
Wherever you’re publishing or posting content, now you can optimize it all for business growth. Turn your hard-won web traffic into more leads and sales with a complete conversion toolkit, including:
Pop up Bars
Alert Bars
Checkout form etc.
Get the insights you need to guess less & grow more
Confidently optimize every aspect of your marketing campaigns with the help of an easy-to-read analytics dashboard, a/b split tests, and real-time conversion tips you won’t find anywhere else.
4. Instapage
Only Instapage increases your conversions by up to 400%
For every $1 million you spend on Google Ads, you’re likely throwing away $960,000. With Instapage your ads can convert 4.2x higher by automating 1:1 personalized post-click experiences for every customer.
Effortlessly create hundreds of message-matched landing page experiences and watch your average campaign conversion rate increase as much as 400%.
Scale quickly with Instablocks® + Global Blocks
Choose from a selection of highly-optimized page blocks including call-to-action forms, benefit overviews, testimonials, and more. Modify, save, reuse, and update content globally across all your pages.
Launch today with customizable templates
No matter what kind of campaign you’re creating, our 200+ conversion-optimized, use-case based templates are designed to increase your conversions. Simply change fonts, images, colors, backgrounds, and more.
Build lightning-fast mobile pages with AMP
Give your visitors a better mobile browsing experience and reduce bounce rates with AMP-powered landing pages.
Get to market faster with visual collaboration
Built-in, visual landing page collaboration makes it easy to launch landing pages, provide and respond to feedback in real-time, and securely share with stakeholders.
Give every audience a personalized experience
Deliver personalized landing page experiences matching visitor intent with targeting data such as keywords, firmographics, and demographics.
Maximize your conversions, increase digital advertising ROI, and decrease acquisition costs.
Run experiments with built-in A/B testing & heatmaps
Own the post-click experience. Optimize conversion rates and improve campaign results using our A/B testing and heatmaps capabilities.
Integrate with your marketing & ad stack
Seamlessly integrate with Salesforce, Marketo, and 40+ other platforms.
Push Instapage conversion data to Google Analytics and Ads to track ad spend attribution and campaign success.
5. Optinmonster
The best lead generation software is available for all types of websites! OptinMonster will help you increase your conversions and build your web presence.
OptinMonster is the #1 most powerful conversion optimization toolkit in the world. Here’s why Smart Marketers and Business owners love OptinMonster, and you will too!
OptinMonster is the most powerful lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, improve your website conversions, and reduce cart abandonment, then you need OptinMonster.
The Powerful Customer Acquisition & Lead Generation Software … Without the High Costs the pricing starts from $9/ month.
6. Wishpond
Wishpond is a platform of simple tools for lead generation and marketing automation used by more than 5,000 businesses: Landing Pages: Build, publish & A/B split test mobile-responsive Landing Pages in minutes. … Lead Profiles: Get insight into your Leads. View their website activity, emails they’ve opened & more.
Wishpond has spent years understanding the challenges of small businesses to design a suite of cloud-based applications and services developed with their challenges in mind. Wishpond offers a broad suite of marketing tools that provides customers with everything they need to grow their business.
One-Stop-Shop
All of Wishpond’s tools work seamlessly together with no need for any additional software or integrations. In many cases, the functionality of Wishpond’s built-in applications are superior to platforms specializing in specific sectors or industries.
Affordable
For the cost of a single subscription, Wishpond’s customers get access to all the different tools which they would otherwise have to purchase individually from specialized providers.
Marketing Experts
While companies may be able to access competitors’ tools, very few companies offer the service of managing customer’s accounts to help them achieve success with them. Those who do are generally unable to offer rates that traditional small to medium-sized businesses can afford.
The pricing starts from $49/month.
7. GrooveFunnels
We built a complete platform so you don’t need to get frustrated by duct taping different services together and paying thousands per month to run your online business.
Not JUST a page and funnel builder.
Free – Unlimited Products
Free – Build Brand Websites with full navigation
Free – Custom Domains
Free – Bandwidth and hosting
Free – Sell products with 1-Click upsells
Free – Upsells, Downsells, and Order Bumps
Free – The worlds most powerful affiliate program
Powerful automated, behavioral-based email marketing based on tagging (optional with GrooveMail™)
Membership site platform (optional with GrooveMember)
Powerful Video marketing built right in (optional with GrooveVideo)
8. Kajabi
A complete online business platform for serious entrepreneurs, experts, and influencers. Build, market, and sell your online courses, membership sites and digital products. 24/7 Support. 0% Transaction Fee. Vibrant Community.
Build, market and sell your online course, membership site or coaching program with no coding, no hiring, no learning curve, no plugins and no broken integrations. Just a beautiful, professional knowledge business built with just a few clicks.
The pricing starts from $/ month 119
9. Unbounce
Create custom landing pages with Unbounce—no coding required.
Get the highest-converting campaigns possible with Unbounce Conversion Intelligence™, and our latest AI feature, Smart Traffic.
The secret’s out. While websites are great for information and exploration, they’re duds at turning traffic into revenue. With Unbounce, you can create and optimize dedicated landing pages that prompt your visitors with one focused goal instead of leaving them to wander a site full of distractions.
Build Any Page on Your Own
With our easy drag-and-drop builder and all-you-can-eat buffet of 100+ landing page templates, you can bring any campaign vision to life in a fraction of the time it would take with a developer.
Create the Exact Page You Want
Design pages that look and act 100% the way you want them to. Customizable templates with optional JavaScript and CSS put looks and functionality in your hands, for both desktop and mobile.
Continually Grow Your ROI
Get built-in AI conversion power with Smart Traffic and the ability to A/B test your pages to see exactly what’s working. Experiment with messaging, design, and forms to validate what makes more visitors convert more often.
The pricing starts from $80/month
10. Activecampaign
Save hours daily by automating your email marketing and spend more time on your business. ActiveCampaign offers pricing and plans to fit your business’ budget and marketing needs. Drag & Drop Interface. Customer Attribution. Unlimited Sending. Split Testing.
With dozens of professionally designed email templates, we make it easy for you to send great looking emails that actually get delivered. Or use our drag-and-drop email designer to start sending email campaigns with just a few clicks. No developer or designer required.
The pricing starts with $9/month.
Conclusion: What’s the Best Sales Funnel Software to use?
If you’re still with me, well done! You should now have a good idea as to which sales funnel software is right for your business. As you’ve seen, prices can vary quite a bit and often important features like email marketing are not part of the core offering, meaning that you have to pay extra for this service with another provider In terms of most complete package and value for money, I’d recommend Clickfunnels.
If you’re a small business starting out then their plan ($97 p/month) provides you with all the tools you need to get your sales funnels working seamlessly in no time. However, there is one catch I should make you aware of. GetResponse didn’t do so well in our recent deliverability study, landing an average of 77% of emails in the main inbox of ISPs. That’s not to say that the other tools that offer email marketing on this list would see better results, we’d have to test them to find out.
So, in the end, it really depends on what’s important to you.
I hope you found this article helpful. Please share your experiences and questions below. I’m curious to find out how you do with your sales funnels.
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